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Vanguard Concept Sale Analysis [UPDATED] Written Tuesday 7th of April 2015 at 09:00pm by Nehkara

Hello there fellow Citizens!  Check here if you’d like to see some numbers on the Aegis Dynamics Vanguard concept sale. For quite some time now I have closely watched the crowdfunding campaign.  I have a...

Hello there fellow Citizens!  Check here if you’d like to see some numbers on the Aegis Dynamics Vanguard concept sale.

For quite some time now I have closely watched the crowdfunding campaign.  I have a bit of a fascination with numbers.  With the knowledge I have gleaned from this, I have put together some thoughts on the Vanguard sale:

One line of thinking that I ran into during the early days of the Vanguard concept sale was that the ship was having a poor start and not selling well.  The thought was that this was due to its price.

I was rather flabbergasted by this as I personally know the numbers and could see that it was doing well, at least on par with previous sales.

The real difficulty in comparing concept sales is that almost all of them have happened in conjunction with another sale, so separating out the concept sale from everything else is pretty hard for fans (CIG would be able to do this obviously because they know how many of each ship were sold).  For example, when the Carrack concept sale began it coincided with the Javelin’s concept sale, meaning any data for solely the Carrack or the Javelin is hard for fans to decipher.

Because of these difficulties, it means there are only three concept sales we can compare.  Thankfully one of them was a very popular one.  After the original posting of this article some folks in the community had some suggestions on ways to include other concept sales but unfortunately after examining the data none of them were feasible.

What follows is my comparison of the concept sales for the Aegis Dynamics Reclaimer, the RSI Orion, and the Aegis Dynamics Vanguard.

Aegis Dynamics Reclaimer

Funds raised from Reclaimer concept sale after:

2 hours:  $206,815
4 hours:  $308,545
8 hours:  $436,956
12 hours:  $524,973
24 hours:  $734,014
48 hours:  $937,421
72 hours:  $1,074,118
96 hours:  $1,211,152
120 hours:  $1,348,664
144 hours:  $1,483,283
168 hours:  $1,610,823
192 hours:  $1,758,553
216 hours:  $1,887,216
220 hours:  $1,928,276
Total raised in concept sale:  $1,988,585 (227 hours @ $8,760/hr)

The Aegis Dynamics Reclaimer had a fantastic concept sale.  The community loved the ship and it drove all our imaginations wild with thoughts of wading into fields of debris left over from intense battles and picking clean the bones of the dead… before grinding the bare hulls into scrap.  Despite its civilian purpose, the Reclaimer is a hulking brute and an imposing sight.  All of this led to nearly $2 million in sales for Star Citizen’s first dedicated salvage ship.

RSI Orion Mining Platform

Funds raised from Orion concept sale after:

2 hours:  $150,809
4 hours:  $222,487
8 hours:  $317,615
12 hours:  $400,212
24 hours:  $581,792
48 hours:  $743,211
72 hours:  $857,592
96 hours:  $954,136
120 hours:  $1,066,744
144 hours:  $1,167,254
168 hours:  $1,326,253
192 hours:  $1,510,793
216 hours:  $1,696,170
220 hours:  $1,731,299
Total raised in concept sale:  $1,731,299 (220 hours @ $7,869/hr)

The RSI Orion Mining Platform also had a successful concept sale.  The innovative design by George Hull, the same artist who designed the Reclaimer, brought life to what has been a fairly mundane game mechanic in other games over the years.  This was highlighted and reinforced by the Star Citizen Careers: Mining design post by Tony Zurovec.

The Orion sale has some interesting wrinkles, because there was a Cutlass free fly week that happened partway through the sale.  This may have slightly elevated the numbers due to the availability of the Cutlass Blue, but it looks as though the effect was minimal.  About a week into the sale, the Orion’s cockpit/bridge was altered (with the pilot’s seat moved to the top of the ship) and this drove a significant increase in sales in the last few days which brought the final total to within $260k of the Reclaimer’s total.

Aegis Dynamics Vanguard

Funds raised from Vanguard concept sale after:

2 hours:  $187,724
4 hours:  $285,256
8 hours:  $376,024
12 hours:  $442,484
24 hours:  $657,735
48 hours:  $876,897
72 hours:  $1,053,928
96 hours:  $1,221,595
120 hours:  $1,359,487
144 hours:  $1,492,437
168 hours:  $1,643,897
192 hours:  $1,.798,183
216 hours:  $1,997,690
220 hours:  $2,043,262
240 hours:  $2,202,675
Total raised in concept sale:  $2,250,189 (245 hours @ $9,184/hr)

The Aegis Dynamics Vanguard has been both well-received and criticized.

The nearly unanimous agreement of The Relay staff is that the Vanguard is a beautiful ship that is perfectly suited to its role.  Many of us, including myself, are now proud owners of the deep space fighter.

Criticism voiced has essentially centered around its price at $250 USD, being the most expensive fighter craft.  However, I believe it to be worthwhile with the overall size of the craft (37 meters long and 39 meters wide with the wings extended), as well as the fact that it has redundant power plants, shield generators, and engines – all of which give it a significant improvement in durability in comparison to other fighters.  The Vanguard’s long range, crew of two, and significant firepower also add to its allure.

As you can see above, the Vanguard concept sale went very well and better than the popular Reclaimer and Orion by essentially every measure.

Comparison:

The illustration above shows the Vanguard inching ahead slightly about 90 hours into its sale and never giving up its’ lead.

Summary:

To be entirely frank, I don’t think Star Citizen has had a poor concept sale to date.  They all seem to go well.  This speaks largely to the impressive abilities of their artists and designers.  I have been particularly struck by the three ships above.  They are all amazing designs and serve their roles beautifully.  I also think that the Star Citizen community’s penchant for collecting ships might help too.

That said, the Vanguard did not do “poorly” as some thought early on.  In fact, the durable long range twin engine fighter ended up having one of the most successful concept sales of the entire crowdfunding campaign.

The Vanguard brought in an impressive $2.25 million and outperformed the other two sales even on a per hour basis.  By the numbers, the Vanguard sale was 4.8% better than the Reclaimer per hour and 16.7% better than the Orion.

I must say on a personal note that I am really excited to fly this ship.  She will serve as the perfect escort for long range missions… whether they be military, salvage, mining, exploration, hauling, etc.  In particular, I am looking forward to the day that I fly my Vanguard against the Vanduul in Operation Pitchfork!

I was asked by a few members of the community to calculate very roughly how many ships the concept sales represent (not accurate due to many people melting other ships to buying news ones).  That data is here:

Reclaimer:  5,681 ships

Orion:  5,327 ships

Vanguard:  9,001 ships

Thanks for reading!  If you have any feedback, please leave me a comment below. :)

Source of data: Crowdfunding Development Spreadsheet

Nehkara

Founder

Writer and inhabitant of the Star Citizen subreddit.